PRESS RELEASE – Millions in Tourism Dollars Brought in By Bike

Studies Highlight Economic Value of Bicycle Tourism in British Columbia 

Vancouver, BC - Research shows that cycling tourism is gaining traction as a vacation option for adventure-seeking and recreation-oriented adults. Recent studies commissioned by Travel Oregon and Vélo Québec demonstrate that cycle-tourists represent a new and untapped revenue stream that could bring hundreds of millions of new tourism dollars to British Columbia. 

“Cycle tourism gives tourists a way to experience the natural beauty of British Columbia and its local businesses & attractions in an environmentally friendly way.” says John Rowlandson, Director of Island Pathways. “Investing in cycling infrastructure & promotion will bring huge benefits to our communities & tourism industry.”
To enable B.C to take advantage of the economic benefits of cycling tourism, the British Columbia Cycling Coalition recommends:

  • Increasing Provincial investment to $75 million per year to accelerate the completion of cycling networks that enables residents and visitors of all ages to safely and comfortably cycle for transportation, recreation and tourism  throughout B.C.
  • Establishing a cycle tourism sector initiative supported by Destination BC.
  • The establishment of provincial standards for cycling signage and route classification.

At the National Bike Summit in Washington, D.C. this year, Travel Oregon officials announced that cycle travel contributes $325 million dollars annually to the State’s economy.  In 2011, more than 25% of the State’s 17.4 million visitors rode a bike during their stay.


Similar growth in cycle travel has been noted in eastern Canada. Speaking at last summer’s Velo-City 2012 conference in Vancouver, Vélo Québec officials estimated annual spending of $134 million by cyclists using its Route Verte system. Similar to the Oregon study, Québec cyclist expenditures were concentrated in areas such as lodgings, meals, groceries, and transportation.


BC Cycling Coalition president Richard Campbell describes the growth of cycle travel as both a symbol of things to come and an incentive to go further.  “Like Oregon, our temperate climate enables a year-round experience and our cycle travel landscapes are varied and awe-inspiring. And like Québec, we have the opportunity to invest in a shared infrastructure that provides safe cycling for kids, commuters, racers and recreational cyclists; encourages economic development in rural and urban places; and supports our transition to a sustainable carbon neutral economy.”


For more information about cycling tourism and the Cycling Strategy for BC, visithttp://bccc.bc.ca/election/.


About Quebec’s Route Verte

From 1995 to 2010, approximately $240 million were invested in developing a 4,700 km system of interconnected bike lanes, greenways and multi-use paths, painted shoulders and rural roads. Route Verte is the most extensive bicycle system in North America.


Oregon Bike Travel Study Facts

The 2012 Oregon Bike Travel Study describes the average cyclist visitor as male,  between 35 and 54 years of age with an an average household income of almost $80,000 per year. The large majority of cyclists invest in multi-day cycling experiences. Overnight cyclists generated 95% or $309 million of annual cycling revenues.


About the BC Cycling Coalition

The BC Cycling Coalition (BCCC) is the leading provincial voice for cycling working with governments and other organizations to enable more people of all ages ride bicycles more often for transportation, recreation and tourism. The BCCC and its twelve member organizations represent thousands of people who cycle in communities across B.C. Visit http://bccc.bc.ca/election to learn more about the Cycling Strategy for BC.


Available Interviews


John Rowlandson – Bike to Vote Co-ordinator

Director, Island Pathways, Salt Spring Island
Phone: 250 653 4049 (0830 – 1700)

Media Contact

Richard Campbell

President, BC Cycling Coalition

Cell: 778-891-1764

Email: [email protected]



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Fundraising Chair

The British Columbia Cycling Coalition (BCCC) is seeking an individual with experience in leading fundraising initiatives to join the Board of Directors as the Fundraising Chair.

About the BCCC

The BCCC is a not-for-profit organization committed to making British Columbia a better place for people of all ages to cycle for transportation, recreation and vacation through advocacy, programs, events and education. Our 12 member organizations represent thousands of cyclists throughout the province.

The BCCC is beginning the process of transitioning from a volunteer based organization primarily focused on cycling advocacy to organization with staff support undertaking a range of initiatives in areas including cycling tourism and cycling education in addition to enhanced advocacy capacity.


The Fundraising Chair will refine and lead the implementation of the Fundraising Strategy, focusing on government and foundation grants and corporate sponsorship, grants and membership.

Pending the refinement of the Fundraising Strategy, it is anticipated that the responsibilities of the Fundraising Chair will include:

  • Leading the recruitment of other Fundraising Committee members
  • Leading the creation an annual fundraising plan and budget, presenting it at the AGM
  • Building relationships with potential sponsors and corporate members
  • Assisting in the recruitment of staff involved in fundraising
  • Reporting progress on fundraising to the Board of Directors for board meetings

As a member of the Board of Directors, this is foremost governance, leadership and mentorship position. During the transition to a staff supported organization, it is expected that the role will also include:

  • Leading the recruitment of fundraising staff or consultants
  • Leading the submission of applications for capacity-building grants
  • Assisting in applications for project and event grants and sponsorship

It is anticipated that the cycling, consulting, construction and tourism industries will be significant targets of fundraising and membership efforts. Contacts and experience in any or all of these industries would be an asset.

Time Requirements

This volunteer position is expected to involve five to ten hours per month in addition to attending a two hour board meeting either in person or via conference call. Currently, the board meetings are once every two months. The Board may change soon to monthly board meetings.


If you are interested or would like more information, please contact Richard Campbell at: [email protected]

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PRESS RELEASE: Bike to Vote Builds Momentum for May 14th Election

Provincial campaign encourages people to cycle to the polls

Vancouver, BC – A new provincial campaign aims to build voter turnout and awareness of sustainable transportation issues in the upcoming election by asking people to do one simple thing – Bike to Vote.

“It just makes sense. Most polling stations are within 2 – 5 kms of where people live and work, which is the perfect distance for riding a bike.” Says John Rowlandson, Bike to Vote co-organizer. “Bike to Vote is all about celebrating mobility and freedom – the freedom to move and freedom to choose.”

North American voter research shows that increased accessibility to voting places plays a key role in voter participation. Suburban polls are considered to be least accessible because they are most logistically complex to reach with a motor vehicle. While distances between rural voting places are the longest, simple and direct routing increases voter accessibility.

Urban voting places are the easiest and most convenient to reach by bicycle. High-density neighbourhoods have limited street parking and are prone to increased congestion, traffic and pollution on election day, whereas cycling provides more convenient access and ample opportunities for bicycle parking.

Through the simple act of pedalling to the polls, Bike to Vote suggests that people can take an active role in decreasing traffic congestion and greenhouse gas emissions, making neighbourhoods safer, saving time & money and improving their health & wellbeing.

“What better way is there to embody the value and benefits that sustainable transportation can bring to BC?” says Mauree Aki Matsusaka, Marketing & Communications Coordinator for HUB: Your Cycling Connection. “Participating in Bike to Vote gives everyday people a chance to show politicians what they care about in an active, fun and positive way.”

Participants are encouraged to sign a pledge at http://biketovote.ca, join the #biketovote conversation via social media and organize election rides all over the province.

Further information about Bike to Vote can be found at http://biketovote.ca.


About Bike to Vote

Join British Columbians from all across the province and ride your bike to the voting booths. Bike to Vote is a positive and direct way to put your values into action, to show politicians what you care about and to create a better future for BC. Sign our pledge, join the conversation, share your pictures & stories and Bike to Vote on May 14th!

Website http://biketovote.ca | Twitter @biketovote & #biketovote
Facebook http://www.facebook.com/biketovote | Instagram @biketovote

Available Interviews

John Rowlandson – Bike to Vote Co-ordinator
Director, Island Pathways, Salt Spring Island
250 653 4049 (0830 – 1700)
[email protected]

Media Contact

Mauree Aki Matsusaka

Marketing & Communications Coordinator
HUB: Your Cycling Connection

Email [email protected] | Cell 778.896.8346
Twitter @wearehub | Facebook wearehub

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Way Markings Celebration on Trail between Parksville and Qualicum Beach.

The Oceanside Cycling Coalition is pleased to join the RDN, City of Parksvillle, Town of Qualicum Beach and Ministry of Transportation and Infrastructure in celebrating the way marking of the Parksville-Qualicum Beach Links. The P-QB Links is the way for pedestrians, cyclists and other wheelers to move back and forth between City and Town through French Creek without having to use the highway.


Official Celebration: Saturday April 20th, 2-4 p.m.


2:00 p.m. Cyclists start at the Qualicum Beach end (Dollymount Trail behind the Legion on Memorial) with the Mayor leading the way and head to Oceanside Place; others join in along the route.


2:30 p.m. More cyclists start at the Parksville end (City Hall on Jensen) with the Mayor leading the way and head to Oceanside Place; others join in along the route.


3:00 Official Celebration event in the parking lot behind the Pond at Oceanside Place, Wembley Mall


Join us for free food, drink, music and festivities!!! Secure bike parking will be available.


For more information including a map, goto to http://www.oceansidecyclingcoalition.ca/p-qb-links.php or email Jim Swanson – [email protected]

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Sunshine Coast Transit Future Plan Report Back

On March 27, the BCCC was represented at the Sunshine Coast Transit Future Plan, Key Stakeholder Workshop 2. The workshop objectives included feedback on draft vision, goals, and targets, and input on the future transit network design and feedback on priorities for transit system changes. A submission was sent to BC Transit after the workshop.

For transit future plans, the BCCC advocates for the inclusion of strategies and plans supporting Combined Mobility trips involving transit and cycling, transit as part of touring cycling trips, and transit as a back-up option for everyday cycling for transportation. The contribution of strategies and plans to a transit system will be growth of ridership with cycling being a more viable feeder mode of bringing passengers to the transit system.

For journeys with transit, the BCCC interest focuses on segments of Combined Mobility trips, including cycling between end destinations and transit stops; transitioning from streets to transit vehicles at transit stops; parking of bicycles at transit stops for short term to longer term periods; and provisions on transit vehicles for bicycle carrying capacities and parking, either on the exterior or on-board.

For cycle touring, the option for taking transit for part of trips is important to appeal to a wider spectrum of people, including those who are not committed cyclists, and to bring the benefits of cycling touring to the local economy.

For people who wish to cycle for transportation or for other trip purposes, the capacity of using transit for part of any trip is a growth promoter for cycling as an Active Transportation mode. The decision to switch to transit during any trip may be driven from considerations ranging from personal preferences to environmental influencers, including trip time factors; weather; darkness setting in; mechanical breakdown of a bicycles; shopping enroute; choosing to cycle one-way, cycling and coming back on transit; and others. With the knowledge that a nearby transit option is available, more people can choose cycling as a transportation option.

Your comments! Send them to [email protected]

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